I had promised to blog the links and info, and I intended to do it before now.  But sometimes life just gets in the way.

In the end I think the most important peices of information that I
liked to was regarding the business side of blogging.  From the
Wall Street Journal, I found an article called "Blogs Keep Internet Customers Coming Back" 
The content directly follows the title, and so you can guss where that
leads.  The other article from the MIT Technology Review titled "Sun Microsystems: Blog Heaven". 
The article outlines the lengths Sun goes to to encourage blogging by
its employees, and the benifits that it seems in that platform.

The other item I would like to share, and one that i think i
found most interesting, are the results of a survey of blog
readers.  This is the second year that blogads conducted their
survey, and they received more than 30,000 respondents.  In the 2005 blog reader survey
I was suprised to see that 75% of the respondents were over 30. 
Although this is not so far fetched, the survey also revealed that 43%
of the respondants had household incomes greater than $90,000. 
The final tidbit that I will outline from the results was that in a
question where respondants could select more than one answer, we found
that 75% read blogs for "News I can’t find elsewhere".

So to conclude my findings on this topic, Blogging is important for
businesses because it allows them to connect with  customers
through a personal voice. This also gives customers a reason to come
back to your site between purchases.  But also that the readers of
the blogs are the leaders of their fields, and the decision makers in
their companies.  The people who you reach are the people who are
out there looking for information to make informed decisions.  And
by not blogging you are missing a very important opportunity to convert
more business for your company.